It’s obvious that there are certain pages on a website that are more important than other pages. What’s not so obvious is what a small business would need to do to capitalize on the traffic coming through to these pages. Knowing what pages to have on your website isn’t rocket science. Knowing how to optimise these pages for a better user experience and conversions takes a little more thinking.
If you’re no stranger to website analytics you may see there are certain pages on your website that always perform better than others. And more often than not these top-performing pages are the more important on your website. Why?
Read on and find out